Green Bay Packers President and CEO Mark Murphy says the team opened its new Titletown District to diversify the team’s revenue, attract visitors and “make (Green Bay) a better place to live.”
Murphy appeared Sunday on “UPFRONT with Mike Gousha,” produced in partnership with Wispolitics.com.
The Titletown District is 35 acres just west of Lambeau Field. The Packers spent eight years planning and acquiring property to make it happen.
Murphy said Titletown also will help keep the Packers in Green Bay.
“If we can, and we’re a community-owned team, if we can strengthen the economic base of this community, that will help ensure over long run the team continues to stay in Green Bay, and not only stay in Green Bay, but remain competitive on and off the field,” he said.
Phase One of Titletown is already open. It features the Lodge Kohler, a 144-room, 10-suite hotel; the Hinterland Brewing Company; and a Bellin Health sports medicine and orthopedics clinic. Phase Two, which is still under construction, will include a tubing hill, skating pond and trail, public playground and plaza.
Murphy said the Packers did research that shows Green Bay is at a disadvantage compared to cities of similar size nationally in the number of college graduates who live there.
Murphy said he hopes Titletown will help more college grads stay in the Green Bay area.
“We’ve got, obviously, St. Norbert College and UWGB and we’re losing a lot of the graduates to Minneapolis and Chicago,” Murphy said. “Also to attract more young professionals to this community.”
Also on the program, which was done on location at Lambeau…
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