On Sept. 7, when the New England Patriots kick off the NFL season against the Kansas City Chiefs at Gillette Stadium, NBC will have its cameras trained on the field. But Fancam will have its own cameras focused on the 66,000-plus spectators packing every level of the stands.
According to Fancam, the company has reached a deal with longtime Boston-based client Putnam Investments to photograph the fans in Gillette Stadium and the TD Garden, where the NBA’s Boston Celtics play home games, for the next two years.
Fancam has been photographing the fans at Gillette Stadium in high-resolution panoramic images since 2014, but it required a photographer to take the photos at the game. The seven-year-old company has since installed remote-operated cameras at AT&T Park in San Francisco; SunTrust Park in Atlanta; Minute Maid Park in Houston; and Madison Square Garden in New York City. It also recently added the hardware in the TD Garden to capture fans at Celtics games.
The cameras — the number of which depends on the configuration of the stadium — take multiple images at many different points in a game. Those shots are then put together to form one large composite 360-degree view of every fan in the stadium for a given game. The images are of such high resolution that a quick zoom allows fans who attended a certain game to easily find themselves in the crowd.
Gillette Stadium is the first in the NFL to implement the camera installation, which will allow for quicker shots — the entire stadium can be captured in less than a minute. After the images are shot, they are uploaded to a cloud system, where they are put…
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